Plain Green Appoints Guy Dilger as Vice President of Marketing
“Guy is tirelessly dedicated to energizing financial brands, growing revenue, brand integrity and customer engagement,” said Chad Deal, senior vice president of products at Plain Green.
OLD BOX, Mont. (PRWEB)
Jan. 11, 2018
Plain Green, LLC, the premier online resource for the short-term financial needs of underbanked and subprime consumers, today announces the appointment of Guy Dilger as Vice President of Marketing. With over 12 years of experience designing revolutionary marketing strategies for Fortune 500 companies and fintech brands, Dilger is known for generating engaging content and compelling concepts that resonate with targeted consumers.
“Guy presents himself as an accomplished marketing strategist, adept at getting the right information out of consumers and developing programs that resonate with customers,” said Chad Deal, senior vice president of products at Plain Green. “Guy is tirelessly dedicated to energizing financial brands, growing revenue, brand integrity and customer engagement.”
Prior to Plain Green, Dilger held leadership roles in fintech and retail spaces, where he managed national marketing campaigns and customer-focused loyalty initiatives for Sears and Kmart. Previously, he was part of the management team at Limited Brands, where his marketing work in support of the Express brand included CRM, email, web programs and the redesign and relaunch of a branding card. private label credit. Dilger holds an MBA, as well as a Bachelor of Science in Economics, from Southern Methodist University.
“We are re-energizing the Plain Green brand to meet consumer demand for short-term installment loans,” said Dilger. “About 15% of American consumers – approximately 37 million adults – do not have a bank account1. And 24% of U.S. households have used alternative financial services in the past 12 months2. These startling facts are why we see a real need to provide options for the underbanked American consumer who is abandoning traditional banks and relying instead on alternative financial services.
Dilger is tweaking a marketing strategy that will refresh the Plain Green brand. Key initiatives include a new website that will streamline online loan applications, participation in online lending financial industry events, and strengthening innovative business strategies for Plain Green.
About Plain Green
Plain Green, LLC is the premier online resource for the short-term financial needs of underbanked and subprime consumers. By offering monthly and bi-weekly loans, Plain Green helps consumers meet their urgent cash flow needs online quickly and easily. Plain Green is a tribal chartered company that has funded over one million loans since 2011. Led by a strong management team with extensive experience in the financial services industry, Plain Green markets, underwrites and services its own portfolio and is well positioned to maximize the economic and social impact on the Chippewa Cree Tribe.
12016 Pew Charitable Trust Study
FDIC investigation 22015
Share the article on social media or by email: